There are a multitude of amazing flavor choices to discover on the shelves of the average convenience store, supermarket or shady street vendor. This has inspired me to collect the ones I come across in daily life in Japan.

Hit Flavor is a love letter to all the wonderful, crazy flavors of packaged foods that I have discovered.

But, of course, there are a lot more than I can discover alone, so if you find some on the shelves of your local supermarket (wherever in the world you happen to be), snap a photo for me and send it on over.

Lets understand what we eat…

Many of the packaged foods displayed on this site have a bunch of chemicals in them to get the flavors they are after. I don’t want to go telling you that this is necessarily the healthiest thing in the world and I recommend that you look at the health information on the packets before eating. Most manufacturers do a good job of abiding by packaging laws that require all the potentially unhealthy or allergy inducing ingredients to be listed.