It’s really hard to tell, with this cutesy packaging wrapped around a sugar coma inducing “coffee drink”, exactly who Lotte is going after – the “kid inside us all” demographic or the “kid who needs coffee after a hard day at the kindergarten” demographic.
Probably both – which is insane if it’s true.
Hey! Let’s add coffee to a sugar drink for kids cos that’ll be healthy and productive…
I hope that bear is knitting me a barf bag.



